Operational Marketing
How has PIM become a necessary tool for businesses?
With the popularisation of the concept and the high demand from businesses for central tools to support the management of…
Read moreWhat are the most effective traditional media?
In just a few years, the modern media have become the communication tools par excellence. But long before the internet…
Read more3 tips to associate your brand with an event
Smart marketers know how crucial branding is. It goes so much further than a logo and a colour scheme, it’s…
Read moreHow to set up an operational marketing plan?
The operational marketing plan defines all the technologies and methods that will help you achieve your goals. Throughout the design…
Read more4Ps: what are the 4 levers of operational marketing?
Every entrepreneur needs to implement a well-thought-out plan to keep a business constantly on the move. As such, such a…
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