Operational Marketing

How has PIM become a necessary tool for businesses?

With the popularisation of the concept and the high demand from businesses for central tools to support the management of…

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What are the most effective traditional media?

In just a few years, the modern media have become the communication tools par excellence. But long before the internet…

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3 tips to associate your brand with an event

Smart marketers know how crucial branding is. It goes so much further than a logo and a colour scheme, it’s…

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How to set up an operational marketing plan?

The operational marketing plan defines all the technologies and methods that will help you achieve your goals. Throughout the design…

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4Ps: what are the 4 levers of operational marketing?

Every entrepreneur needs to implement a well-thought-out plan to keep a business constantly on the move. As such, such a…

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