In general, marketing automation is a piece of software used to help you track recurring business activities. With marketing automation, it is easy for you to track incoming data to target the intended marketing activity. However, there is still a need for you to look at other aspects of automation, namely engagement. This makes it easier for you to track how your marketing automation is performing.
The main purpose of using marketing automation
Of course, being automated, the software itself is already capable of creating pre-designed scenarios and sending them immediately to your visitors for action. In addition, e-mail marketing is also included in the marketing automation process, although it is not limited to e-mail delivery.
To do this, you need to create an e-mail scenario to ease the reception of your projections. In this marketing automation, you can also include a variety of email scenarios to deliver personalised content, for example a ten-week training course. In fact, this is a strategy to get your customers to visit your website.
A simple way to monitor your customers’ behaviour!
The benefits of marketing automation
First of all, marketing automation is time saving, because you don’t need to use many tools to organize posts on social networks. Among the marketing competitor, you get a better deal by using marketing automation, as all your work is pre-planned under the same platform.
Secondly, using marketing automation is also a major asset to the success of your business, as you can merge all your marketing activities into one campaign. With marketing automation, you have more than one way to attract your customers. If this is the case, it is easy to access them by setting up workflows and emails, or even using social networks such as phone calls, etc.