How does marketing automation work?

Published on : 30 December 20213 min reading time
In general, marketing automation is a piece of software used to help you track recurring business activities. With marketing automation, it is easy for you to track incoming data to target the intended marketing activity. However, there is still a need for you to look at other aspects of automation, namely engagement. This makes it easier for you to track how your marketing automation is performing.

The main purpose of using marketing automation

Of course, being automated, the software itself is already capable of creating pre-designed scenarios and sending them immediately to your visitors for action. In addition, e-mail marketing is also included in the marketing automation process, although it is not limited to e-mail delivery. 

To do this, you need to create an e-mail scenario to ease the reception of your projections. In this marketing automation, you can also include a variety of email scenarios to deliver personalised content, for example a ten-week training course. In fact, this is a strategy to get your customers to visit your website.

A simple way to monitor your customers’ behaviour!

First of all, you need to know the value to knowing your customers’ behaviour, and marketing automation is the fastest way to do this. Of course, your comprehension of your audience through marketing automation is a great strength that helps you gather as much information as possible, but in this regard, if there is also anonymous information collection about your website visitors, the use of cookies through marketing automation will always resolve your problem, so you will find everything you are interested in. In any case, you will go further if you integrate the analysis system that you do with marketing automation into your CRM.

The benefits of marketing automation

First of all, marketing automation is time saving, because you don’t need to use many tools to organize posts on social networks. Among the marketing competitor, you get a better deal by using marketing automation, as all your work is pre-planned under the same platform. 

Secondly, using marketing automation is also a major asset to the success of your business, as you can merge all your marketing activities into one campaign. With marketing automation, you have more than one way to attract your customers. If this is the case, it is easy to access them by setting up workflows and emails, or even using social networks such as phone calls, etc.